Table Of Content
- Step 4: Create Your White Paper Outline and Format
- Design White Paper Online
- Incorporate photos which resemble your target users in your white paper layout
- White Paper Templates: Our Favorites, How To Create Your Own and a Free Editable Template
- Create a White Paper Hub on Your Website
- How To Write & Format a White Paper [Tips & Templates]

Here’s where you provide background information about the problem you’re discussing. White papers are authoritative in nature, so people expect them to come with meaningful data from credible sources. Make sure you research your audience and your topic well to know how much data you need to make your case.
Step 4: Create Your White Paper Outline and Format
Here, you can see a large infographic showing an element of a cash flow best practice. Adding white space (or negative space) can help ensure your design isn’t too cluttered. Just so you know, some of our templates are free to use and some require a small monthly fee. Sign up is always free, as is access to Venngage’s online drag-and-drop editor. Well, you can include the problem statement in the intro — intros explain what a white paper is about. This section is the perfect place to make a case for your white paper.
Design White Paper Online
It might be anything from lead generation, to customer nurturing, to sales support. Either way, having a clear goal from the beginning will keep you on track. The old methods no longer work (Flash died with the widespread adoption of mobile devices). However, today's marketers are less willing to invest in design and development staff and have little time to spare for content creation. Business prospects will likely ask for more details on products and services – which you can efficiently deliver through a white paper.
Incorporate photos which resemble your target users in your white paper layout
Check out our awesome tech white paper templates to get your creative juices flowing. A white paper is meant to inform in a manner that helps to persuade the reader towards the writer’s perspective. This real estate white paper template comes with a bold design that provides layouts for the architecture of stunning buildings. Use this template as is, or feel free to fully customize it to fit your needs. Feel free to add additional pages or elements to complete your real estate white paper. Stick with blue if you're talking about a topic that needs your audience to trust you.
White Paper Templates: Our Favorites, How To Create Your Own and a Free Editable Template
White Paper: Simulation-driven ship design enhances sustainability - WorkBoat
White Paper: Simulation-driven ship design enhances sustainability.
Posted: Fri, 26 Apr 2024 16:50:31 GMT [source]
Adjust the white paper layout to match your content and needs before distributing to your audience. This template is explicitly for digital marketing professionals or marketing brands. Whether they are covering B2B or B2C audiences, this template can help you reach your white paper marketing goals. The template design is focused on visuals with a bright accent color to highlight any important features, fonts or items.
White Paper: Simulation-driven ship design enhances sustainability - Marine Log
White Paper: Simulation-driven ship design enhances sustainability.
Posted: Wed, 10 Apr 2024 07:00:00 GMT [source]
Create a White Paper Hub on Your Website
The Backgrounder (also called the evaluator's guide or product briefing). They are used to simplify or explain new and complex technologies to technical audiences. EBooks are electronic books that usually provide a general overview of a topic. They are more conversational in nature, and are normally directed at non-expert audiences who are new to a particular topic. This white paper uses columns, graphs, and italics to break up the text on the page.
What is the format of a white paper?
A white paper should be long enough to cover the concept or problem at hand. Not only will this draw readers’ eyes to the quotes, but it also gives your page design more visual variation. Company white paper examples like this one use a bright orange font to help their featured quotes stand out. Pictograms are also a creative and effective way to visualize statistical data. Take a look at how pictograms are used in technology white paper examples like the below.
How To Write & Format a White Paper [Tips & Templates]
While it may not be the most dynamic of our examples, they use branding that carries through at the top and bottom of every page to keep things consistent. These examples from various industries showcase the diverse possibilities of the format. Let’s take a look at some good practices and tips to create an efficient white paper. You might not be able to write and finalize a white paper in one day but you can surely have a first draft.

Vary your page layouts to keep readers engaged
It’s commonly employed in B2B marketing to influence the decision-making processes of current and prospective customers. So make sure you think of your audience when you write your white paper and follow our design tips to keep them engaged. For business users, Venngage’s My Brand Kit makes it easy to save your logos, brand color palettes and brand fonts for later.
Make changes, share feedback, and leave comments on projects in Venngage to streamline communication. Venngage has customizable templates for a wide range of industries. Serve up marketing solutions, health and wellness solutions, cyber-security solutions, policy solutions and more.
The title is clear and concise, and makes a promise with the subtitle. There is room for improvement for the cleverness aspect in this title, but it’s not necessary in some cases. You won’t always have a title that can be designed like the example above. Your title might be something like “The Army’s Framework for Character Development”.
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